Rediscovering China, the New Year's taste on the tip of the tongue
New year's taste
Guanxiangtang Cultural and Creative p>
has been advocating "Rejuvenation of China Festival"
has been working hard to practice Chinese cultural confidence
has been working hard to bring Chinese festivals to life Culture
Festival spirit, folk customs, and intangible cultural heritage are integrated into our lives
We measure China with our footsteps
"Discover good things, share beauty", dig Chinese authentic Good things
Inherit Chinese folk craftsmanship, promote Chinese intangible cultural heritage
And empower it with the power of cultural creativity
For this year's annual ceremony
The Guanxiangtang cultural and creative team spans thousands of kilometers of land in the motherland
From the depths of the mountains, 4 authentic good items were collected
Each one They are all city landmark products and cultural business cards
And they all have deep roots with Dongguan, Guangdong
▲The 2021 Spring Festival Cultural and Creative Ceremony of Guanxiangtang "Treasure Map of China"
· Lingzhi - Dried Linzhi Matsutake in Tibet p>
The spirit of the snow, the king of mushrooms
The best quality matsutake mushrooms in the world are in Nyingchi, Tibet
Nyingchi has a superior ecological environment and a mild climate
Because most areas in Nyingchi are not open to tourists
The original state that is most suitable for matsutake growth is retained
So the quality of the matsutake produced is better
Not only the individual is more plump, but also the umami is stronger and the taste is better
Because of the invitation of the Linzhi Bayi Working Group of the Dongguan Aid Team
We went deep into the deep mountains, valleys and forests at an altitude of 3500 meters in Linzhi, Tibet
This beautiful blessing from "Pure Land on Earth" and
"Snowy Jiangnan" is brought to you
▲The leaders of Guanxiangtang Cultural and Creative Team and Dongguan Aid-Tibet Team Bayi Working Group brought goods for the live broadcast of Matsutake in Nyingchi
▲Matsutake has antioxidant, beauty and anti-cancer properties Anti-tumor, improve immunity and other benefits
· Shencao - Zhaotong Yiliang Gastrodia elata
Dual use of medicine and food, nourishing the body
Wild Gastrodia is as famous as Cordyceps sinensis, Panax notoginseng and ginseng
"Shen Nong's Materia Medica" records:
Gastrodia elata "long-term use to benefit vigor, lighten the body and prolong life"
Gastrodia elata is known as "sacred grass" in the folks
Zhaotong Yiliang is located in the deep mountains, and its economic development is relatively backward
Xiaocaoba Tianma is a pillar industry for local poverty alleviation and prosperity
We are honored to be invited by the East-West Poverty Alleviation Cooperation Office
We came to Yiliang County, Zhaotong, the counterpart of Dongguan to help.
We brought high-quality gastrodia elata from the depths of the mountains
Help Zhaotong Yiliang get rid of poverty
At the same time, it will also help moreMany people got the magical effect of "sacred grass" for health
▲The wild gastrodia elata picking scene in Xiaocaoba, Yiliang, Zhaotong
▲Gastrodia elata is rich in essential trace elements and amino acids that cannot be synthesized automatically. As a dietary supplement, it can enhance immunity
·Golden Cane-Qiaojia Small Bowl of Brown Sugar
Jinsha River Water, Cane Runs All Beings
Qiaojia County, Zhaotong, Yunnan
It is one of the key poverty alleviation areas for the country to win the fight against poverty
The small bowl of brown sugar is a local heritage Hundreds of years of sweet career
Qiaojia small bowl of brown sugar has many legendary names:
The royal tribute a hundred years ago, the oriental chocolate in the eyes of Europeans and Americans,
Yunnan Provincial Intangible Cultural Heritage, National Geographical Indication Product,
East-West Poverty Alleviation Collaborative Product...
Eat Qiaojia Small Bowl of Brown Sugar p>
You have eaten pure brown sugar!
Invited by Yunnan Qiaojia County Party Committee and County Government
We crossed the distance of 1500 kilometers
Come to this 98.9% mountain village
The climate is complex and changeable, and the folk customs are simple and simple
For you to find good things and share the beauty
▲The Guanxiangtang Cultural and Creative Team and the poverty alleviation leaders in the east and west of Dongguan broadcast live for Qiaojia Brown Sugar Bringing the goods
▲Mr. Duan Tianwan, the non-genetic inheritor of Qiaojia’s small bowl of brown sugar, made a small bowl of brown sugar span>
Produced in the core production area of Qiaojia County
Handmade by Duan Tianwan, a non-genetic inheritor
Selected high-quality sugarcane by the Jinsha River
Handmade with 24 ancient processes
More nutrients that are beneficial to the human body are retained
A pure Qiaojia small bowl Brown sugar
It can season dishes and replenish physical strength
Strengthen the spleen and stomach, soothe the nerves and help sleep, relieve stress...
▲Golden Cane - Qiaojia small bowl of brown sugar, the best in brown sugar
· Tong Gan-Meijiang Xiaoqing Mandarin Pu'er Tea
Seven hundred years of treasures, with the same sweetness with you
The New Year’s Eve will inevitably have big fish and big meat
A cup of Pu’er tea with small green mandarin oranges after the meal
Self-cleaning oil to relieve greasy, promote digestion
This small green mandarin tea is selected from the core producing area of tangerine peel in Xinhui
Meijiang small green mandarin mandarin, made with 8 years of Menghai ripening
Named "Tonggan", which means "to share weal and woe, to end our hardships together"
More affectionate message of "cherish the beauty of the moment"
Guanxiangtang Wenchuang personally came to the place of origin
Picking fruits with local fruit farmers
Experience the production process of small green mandarin oranges
From picking, washing fruit , digging fruit,
rinsing, drying, and then filling tea, turning over, wrapping paper, and sealing
Each process has different complicated procedures and technical requirements
Every link is very particular about temperature, humidity and time
It takes a lot of manpower, material resources and even energy to complete the production
Xiaoqing Mandarin Pu’er Tea not only tastes good
but also rich in volatile oils (limonene) ) fruit acid (citrus acid)
Flavonoids and other substances, long-term drinking is good for health,
It is an excellent tea that must be used at home during the Spring Festival
Share "tonggan" with our most cherished people, and drink And cherish it!
▲Tonggan-Meijiang Xiaoqing mandarin Pu'er tea, a seven-hundred-year-old treasure, shared with you
Every item selected by "Zhenzhen China"
It is an authentic and rare treasure
Every product is sealed in an aluminum can
Each A packaging illustration is originally hand-painted by Guanxiangtang
▲"Zhenzhen China" inner packaging display
Welcome to the God of Wealth, fortune, fortune and longevity
Three stars of fortune, fortune and longevity
The first day of the new year
The most important event is to welcome the God of Wealth
Hanging the portrait of the God of Wealth is a standard for Chinese people to celebrate the Spring Festival
Sending the God of Wealth to the God of Wealth during the Spring Festival is both innovative
and can make the recipient really happy
Because it means attracting wealth and good fortune, and keeping the house away from evil
Guanxiangtang's original hand-painted "Fu, Lu, and Shou three-in-one picture"
Taking the God of Wealth as the prototype, creatively combining fortune, wealth and longevity
Samsung's shape is integrated
This means good fortune, wealth and longevity
This is our way of expressing "Revival China Festival"
It is the best wishes of all Chinese people in the Chinese New Year
▲The original hand-painted "Fu, Lu, Shou and Samsung One Picture" by Guanxiangtang
▲ "Fu Lu Shou Samsung One Picture" box cover
It's not so much a fancy box lid
It's more of an art decoration
This lid was designed to be
" "Fu, Lu, Shou" stay at home, stay with you
Remove the lid and hang it directly on the wall
Your space is available immediately Good luck!
▲ "Fu, Lu, Shou, and Samsung One Picture" decoration space effect display
Walking through the 2020 "Rich Rat"
The highlight of 2021 must be the "Cash Bull"!
When the world economy faces a reshuffle, when future crises and opportunities coexist
Everyone agrees on one point of view:
Cash is king is a bump The Unbreakable Truth
▲The original "Running" theme of Guanxiangtang is the seal of the Year of the Ox
This set The "Ben" theme of Niu Nian Li is a seal
Combined with traditional idioms and current buzzwords
Catchy, elegant and popularCash cow - cash Be King, Seek Progress While Stable Niu Zhuan Qian Kun——The overall situation,In control Ox brilliance - life, colorful Ox year forgets troubles - worry-free, orderly Bull brilliance - self-confidence , dare to challenge Hi Pi Niu Ye - be happy, you are the most important
▲The original "Ben" theme of Guan Xian Tang is the seal of the Year of the Ox
Including fortune in the world
Including fortune in the world
The beginning of the new year
The first thing is to paste the door gods and couplets
Tear off the old couplets and paste the new couplets
It is the most ritualistic Saying goodbye to the old and welcoming the new
Every red spring couplet is a festive blessing
It means the new year, good things will come one after another!
Chinese people attach great importance to the idea of "unification"
Everything is about life and everything, all-inclusive
We embed special blessings from one to ten into the couplet
A couplet that covers the most commonly used blessings in the world
Let all the good things in the world interlock with you·Shanglian One yuan is renewed, and two instruments are renewed. Sanyang Kaitai, the four seas rise to peace. Five latitudes hold longevity, and Liuhe Jingming. ·Xialian Seven stars are shining brightly, and all directions are rich. The beauty of Kyushu is perfect. The Year of the Ox is auspicious, and a hundred blessings come to the door. ·Horizontal batch Fu Lu Shou
This original couplet from "one" to "hundred"
It actually contains 6 couplets
From the universe, nature, all things to country, people
Happy new year wishes, all in it!
Combined characters strictly follow the structural characteristics of Chinese characters
The strokes of each character are borrowed, interspersed and shared from each other
Let each character become Very meaningful
and rich in beautiful meanings and enough to enjoy!
We do not design without roots
Do not design without roots
Guanxiangtang Cultural and Creative does not do rootless design
We always believe that the essence of design is "communication of culture"
We reproduce China's precious cultural heritage in the form of aesthetics
Let everyone feel the charm of culture more intuitively
Not exaggerated, not luxurious, Environmentally friendly and practical
▲The 2021 Spring Festival Cultural Creation Ceremony in Guanxiangtang "Zhenzhen China" packaging
An exclusive gift
The recipient will never forget
So what we are pursuing is not only a sense of festive rituals
but also a sense of solemnity in respectful exchanges
▲The Taikai booklet in the gift box is not only an exclusive proof, but also a carrier of festival culture
The 2021 Chinese New Year Cultural and Creative Ceremony of Guan Xiang Tang "Purpose China"
Now officially launched
On the occasion of saying goodbye to the old and welcoming the new
I wish every Chinese who loves life:p>
No matter how far the world changes, no matter how far we go
We can go back to where we started
Go back to our warm home
Find your unchanging original intention and eternal destination
Have a meaningful Spring Festival!