The growth rate of the total output value of my country's building decoration industry is slowing down year by year
An important part of the construction engineering industry, through the use of decorative materials to decorate the interior and exterior of buildings and structures, to enhance its use function and artistic value, it has rich technical content and artistic connotation. Since the reform and opening up, my country's building decoration industry has gradually developed into a specialized engineering field. The total annual output value of the industry has increased from 15 billion yuan in 1978 to 3.66 trillion yuan in 2016, and the output value has increased by nearly 250 times.
The total output value and year-on-year growth rate of the building decoration industry (2002 Since)
Since 2002, my country's building decoration industry has experienced a transition from high-speed growth to steady growth. From 2002 to the present, the total output value growth of the industry over the years shows that from 2002 to 2009, the total output value of my country's building decoration industry showed a sustained and rapid growth trend. It is the growth of residents' enthusiasm for buying houses. The building decoration industry market shows a steady growth trend, and the industry's total output value has an average annual compound growth rate of 14.9%. In 2007-2009, the building decoration industry has entered a new growth stage. The impact of the financial crisis has undergone short-term adjustments, and the average annual growth rate of the industry has still reached 17.2%; since 2010, the growth rate of the industry has slowed down year by year, from 13.5% in 2010 to 7.6% in 2016. The growth period has entered a stage of steady development.
Public decoration and home decoration are two major sectors of the building decoration industry
The building decoration industry can be divided into public building decoration industry (referred to as "public decoration") and residential decoration industry (referred to as "home decoration") according to the nature of the use of decorated buildings. The public decoration project generally refers to the decoration and decoration of public facilities such as hotels, office buildings, entertainment centers, schools, stadiums, hospitals, etc.; .
In 2016, the total output value of completed projects in the national building decoration industry was 3.66 trillion yuan, a year-on-year increase of 7.6%, which was 0.9 percentage points higher than my country's GDP growth rate. Among them, the total output value of public building decoration and decoration completed projects in the whole year was 1.88 trillion yuan, an increase of 140 billion yuan over 2015, an increase of 8.05%; 100 million yuan, an increase of 7.2%.
The total output value and year-on-year growth rate of public building decoration industry (2002 Years)
Gross Output Value of Residential Decoration Industry And the year-on-year growth rate (since 2002)
Since 2002, the output value structure of the building decoration industry has undergone obvious changes: 2002-2006 , The output value of home decoration has obvious advantages over public decoration, especially in 2004-2006, home decoration has occupied more than 64% of the market share of the building decoration market, which is closely related to the warming of the real estate market and the upgrading of residents' consumption; 2007 -In 2010, the proportion of the output value of public building decoration has increased significantly. In 2010, its proportion has exceeded the output value of home decoration and reached 54.76%. The main reason for this change is that the global financial crisis has brought about the shrinking of the domestic real estate market, and Due to the infrastructure investment driven by a series of economic stimulus policies, the rapid development of the public decoration market has been promoted; since 2010, both public decoration and home decoration have entered a stage of steady development, and the proportion of the output value of the two has remained at a relatively stable level.
Proportion of public decoration and home decoration output value in total output value of building decoration industry (Since 2002)
The industry is highly competitive and the concentration is still low
At present, the decoration market tends to be mature, and the homogeneity of products and services is serious, resulting in fierce competition among existing building decoration enterprises. According to the data of China Building Decoration Industry Association, from 2011 to 2016, the total number of enterprises in the whole industry decreased from about 145,000 to 132,000, with an average annual decrease of 1.9%. The small and micro enterprises in third- and fourth-tier cities that decorate and decorate retail houses, and the qualified enterprises that have renewed their qualification certificates, rarely exit the market.
At the same time, with the decline of the total number of enterprises in the industry year by year, the average output value of enterprises has increased year by year, from 16.5 million yuan in 2011 to 2016. 27.7 million yuan, with an average annual compound growth rate of 10.9%. By the end of 2016, there were more than 200 companies with an annual output value of more than 1 billion yuan, more than 40 companies with an annual output value of more than 5 billion yuan, and an annual output value of more than 10 billion yuan. The number of companies has reached 3.
Number of companies in the building decoration industry (2011-2016)
The average output value of enterprises in the building decoration industry (2011- 2016)
Due to the large market size of the building decoration industry and relatively low barriers to entry, the market concentration is still low. Taking the four leading listed companies in the industry, Jinmuhai, Grandland Group, Yaxia and Bauing, for example, in 2016, the total output value of these four listed companies accounted for 1.24% of the entire industry. The proportion of the beetle is only 0.54%. At the same time, from 2011 to 2016, the proportion of total revenue of the four listed companies experienced a process of first rising and then falling. The industry concentration was low, and the pattern of large industries and small companies was still the industry status quo.
The output value of the 4 listed building decoration companies accounted for the Comparison (2011-2016)
The future market share of the decoration industry will accelerate to the leading companies
The reasons are as follows: First, in the competitive environment of serious product and service homogeneity, leading companies have more advantages than small companies in management and cost control; In the context of the upgrading of home improvement consumption, consumers prefer leading companies that focus on product innovation and quality control; thirdly, with the normalization of anti-corruption, the industry is becoming more and more transparent and standardized, and some small companies with insufficient qualifications relying on unfair competition. Enterprises will lose their competitiveness; in the end, large real estate enterprises will form partners with fixed leading decoration enterprises. With the increase in the concentration of real estate enterprises in the upstream of the decoration industry, the market share of leading decoration enterprises will be increased and the concentration of decoration industry will be promoted. improvement.