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Original title: 97 brokerages increased their commission income from warehouses last year by nearly 80%
In 2020, benefiting from the outbreak of the public fund market, the commission income of brokerages from warehouses will increase. According to data from Tianxiang Investment Consulting, in 2020, the total commission income of 97 brokerages from warehouses exceeded 13.5 billion yuan, a year-on-year increase of nearly 80%.
Looking at the ranking of brokerage commission income from sub-warehouses, CITIC Securities, Yangtze River Securities, CITIC Investing Securities are firmly in the top three, showing a pattern of “strong ones always strong” as a whole. However, under the tide of the transformation of research institutes, many small and medium-sized securities firms have risen in a different way, and they have achieved good results in the speed of obtaining fund sub-warehouse commission income.
Some small and medium-sized brokers have the highest growth rate
In 2020, The A-share market is hot, and equity fund issuance is also hot. In this context, the brokerage commission income from warehouses has risen throughout the year. According to data from Tianxiang Investment, in 2020, the total commission income of brokerages from warehouses will increase by 79.94% year-on-year.
Compared with 2019, the top three brokerages in commission income from warehousing have not changed. They are CITIC Securities, Yangtze River Securities and CITIC Jiantou Securities. This means that, for the research business of securities firms, the head effect still exists.
According to data, CITIC Securities’ revenue from warehouse sub-warehouse commissions in 2020 reached 1.024 billion yuan, ranking first in the industry, with a year-on-year increase of 97.38%. The second-ranked Yangtze River Securities has commission income of 738 million yuan in 2020, an increase of 84.30% year-on-year, followed by China Securities Construction Investment Securities, whose commission income in 2020 is 689 million yuan, an increase of 98.79% year-on-year.
As the "Matthew Effect" in the securities industry is intensifying, differentiation has become the first choice for small and medium-sized securities firms to counterattack. Judging from the growth rate list of brokerage commission income of fund sub-warehouses in 2020, many small and medium-sized brokerages have achieved remarkable results in this field through the method of seller research and transformation.
According to statistics, the commissions of 29 brokerage funds for sub-warehouses will double in 2020 year-on-year, except for GF Securities, Industrial Securities and other large-scale brokerage firms, the rest are almost all small and medium-sized brokerage firms. Among them, Kaiyuan Securities has a commission income of 56 million yuan in warehousing in 2020, a year-on-year increase of 2808.24%, ranking first in growth. Its ranking jumped from 82 in 2019 to 40, becoming the biggest "dark horse" in the study of the seller's transformation of small and medium securities firms.
Secondly, Zhongtian Securities, whose commission income from sub-warehouses in 2020 was RMB 100 million, a year-on-year increase of 1203.56%. Huaxi Securities, Dongguan Securities, in 2020, the increase in commission income from warehousing in 2020 both exceeded 900% year-on-year.
Improve incremental customer service efforts
In recent years, As more and more small and medium securities firms join the seller research market, various securities firm research institutes are also looking for their own development directions. Tianfeng Securities Vice President and Research Institute Director Zhao Xiaoguang said in an interview with a reporter from China Securities News. In the past, part of the researcher's energy was scattered by external selection, resulting in the research institute's failure to serve core customers. Seller research will definitely return to customer service in the future.
CITIC Securities stated that in 2021, in terms of service targets, in addition to continuing to serve public funds, insurance asset management, private equity funds, foreign-funded customers and other key secondary markets In addition to institutional customers, the company will also increase its service to important incremental customers such as bank wealth management subsidiaries. In addition, it will deepen the implementation of the idea of linkage between the primary and secondary markets, and further expand the customer service from secondary market institutions to PE investment institutions in the primary market, unlisted companies in various industries and government guidance funds, etc., to tap customer value.
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Responsible editor: Peng Jiabing