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Wanda's US$3.5 billion acquisition of Legendary Pictures. Netizen: Warcraft belongs to my husband

Release Time:2021-07-05 Topic:Case study of Wanda's acquisition of Legendary Pictures Reading:19 Navigation:Stock Liao information > Entertainment > Wanda's US$3.5 billion acquisition of Legendary Pictures. Netizen: Warcraft belongs to my husband phone-reading

"I bought it! I bought it!" Wanda finally bought Legendary Pictures of America, spending no more than 3.5 billion U.S. dollars in cash (about 23 billion yuan). In 2012, Wanda waved its hand and acquired AMC, the second largest theater chain in the United States, for US$2.6 billion. Three years later, the local tyrants play again. The acquisition of Legendary Pictures has become Wanda's second major move in the US entertainment industry, and it is also the largest overseas cultural acquisition by a Chinese company to date.

Wang Jianlin at the M&A conference As mentioned above, the acquisition of Legendary Pictures has made Wanda Film and Television Holdings the world's largest film company by revenue. The film production, theater, and distribution industrial chain created by Wanda has greatly enhanced Wanda's core competitiveness and voice in the global film industry. Many people in the industry said that Wanda’s move has allowed it to have more international participation in film production and creation, and it will also make it one of the most powerful film companies in the world. It will also allow Wanda to enter e-commerce in the future. Added a bonus item.


Wanda bought Legendary Pictures for RMB 23 billion

Legendary Pictures is a famous American film and television production company, and its parent company is Legendary Entertainment. Legendary Pictures’ businesses include movies, television, digital media, and animation. It has produced a series of blockbusters with global influence, including the "Batman" series, "Inception", "The Hangover", and "Jurassic World". ", "300 Warriors: Rise of an Empire", "Pacific Rim", "Superman: Man of Steel", etc., have earned more than 12 billion US dollars in box office worldwide. In 2016, Legendary Pictures will be launched globally. According to Blizzard Entertainment’s awards The game adaptation of "Warcraft" and the largest investment in Sino-US co-production "The Great Wall". Netizens sighed that even the World of Warcraft has gone to "my husband" Wang Sicong?

On the morning of January 12th, Wanda Group announced the acquisition of Legendary Pictures of the United States for no more than 3.5 billion U.S. dollars in cash (about 23 billion yuan), which became the largest overseas cultural acquisition by a Chinese company . Legendary Pictures Chairman and CEO Thomas Tour will remain in office and continue to be responsible for the company's daily operations.

Wang Jianlin, chairman of Wanda Group, said that the acquisition of Legendary Pictures has made Wanda Film and Television Holdings the world’s largest film company by revenue. Especially in the two most important film markets in the world, the United States and China, Wanda has a huge Influence. The film production, theater, and distribution industrial chain created by Wanda has greatly enhanced Wanda's core competitiveness and voice in the global film industry. Wanda's merger and acquisition will create more market opportunities for Legendary Pictures, especially the fast-growing Chinese film market, enabling Legendary Pictures to achieve rapid growth in performance.

At the same time, Wang Jianlin revealed that Wanda will start the capitalization operation of film production and distribution. This time Wanda will set its sights on upstream film and television production to further extend the overseas asset chain. The time for the acquisition of Legendary Pictures was just right.

Thomas Tour, Chairman and CEO of Legendary Pictures, will remain in office, continue to be responsible for the company's daily operations, and will be more actively involved in the successful development of Wanda.


Wanda will have more voice and international participation

According to film critic Zhou Liming, Wanda’s acquisition of Legendary Pictures is the first time that a Chinese-funded company has a controlling stake in Hollywood Heavyweight production company. "The Hollywood dream of Chinese companies has never stopped, but it was previously limited to various small-scale cooperation." For Wanda, this is a big step for Wanda to deepen its film strategy vertically, making it the most powerful film company in the world. one.

An industry insider also said that after Wanda acquired Legendary Pictures, it has the right to speak for the latter’s original film library, projects that have already been developed, and projects that have been successfully filmed and are about to be launched. "For Wanda, in the productionAnd in terms of creation, he has more international participation.

This industry person cited Sony’s acquisition of MGM as an example, “You see that one of his biggest benefits is holding 007 in his hands. "The above analysis by industry insiders shows that for any acquisition, it is not only to see the immediate benefits, but also to see what projects can directly make money in the next three to five years. "I have to look at the next ten years, ten What do I have in five years, I can enrich my project.

In fact, in many Hollywood acquisitions, the most important thing is the original film library of the acquired company. "This film library is like a library, he is a resource of the original film library. Why I have been, over and over again, did not use the word IP, in fact, foreigners do not use this word, for him, he is a project.

In addition, the acquisition of Legend Yu Wanda is not only beneficial in the distribution of theater chains, "You sell online copyrights, or the benefits of selling DVDs and VOD copyrights." In the future, he may have more convenience in adapting these projects. "The above-mentioned people in the industry believe that if Wanda wants to enter e-commerce, including if Wanda wants to do VOD in the future, "he acquired this legend, which is a big bonus for him.

However, the above-mentioned industry insiders believe that in the short term, Wanda’s acquisition of Legend will not affect the film market. "The films are still those, and the release time is the same. I will not say Because after he bought it, the film suddenly increased or decreased suddenly, which is impossible.


Chinese elements will be organically integrated in the legendary film

Will Wanda’s acquisition of Legendary affect the content produced by the latter? The aforementioned industry speculations, Wanda’s industry is considered mature. For the specific projects that the legend is currently in the hands of shooting or about to enter the shooting stage, Wanda will not interfere too much in the content.

"From the general" From the point of view, there is no way to add more content at this stage. But in the future, if some projects want to make him a co-production film with foreign countries, or add some domestic products, add some Chinese content, Wanda will have more participation on this top, but of course it still needs to be watched. His next step of development.


Latest
Domestic News reported that Thomas Tour, Chairman and CEO of Legendary Pictures, will remain in office and continue to be responsible for the company’s daily operations. To a large extent, it confirms the statement of the above-mentioned people in the industry.

But the above-mentioned people in the industry believe that Wanda will not interfere too much with the legendary "storytelling" afterwards. "After all, storytelling is their strength. "In other words, it is not very pleasant to say that only the films sold in the United States can be sold in China, but there is no story that is sold in China, and it is also sold in the United States.

"You can go back and watch movies for so many years. There is no such phenomenon." Actually, what are we missing? Without storytelling, we do not lack good stories. We lack storytellers and skills. The concept is actually a conceptual problem.

And Zhou Liming also believes that Legend has a lot of cooperation with China, including Legendary East and Zhang Yimou’s new film "The Great Wall." After Wanda acquires Legend, Legend will not become a pure Chinese filmmaker, but Legend’s global strategy will definitely attach importance to the Chinese market, and other Hollywood companies will do the same.

For many viewers around the world that the acquired Legend will please China in future movies, the above-mentioned industry insiders disagree. "To say to please, when he was looking for Wu Yanzu to play "Warcraft", he actually already made a more obvious action to please. If this does not exist, it means that he will do it after he buys it. "

This person in the industry believes that to please or not to please, it is still market-oriented. "If he thinks that this film adds Chinese elements, it can have some benefits in the country, such as box office, or introduce There will be some more favorable treatments above, and he will definitely do it. After all, people who make films are capitalists, and making money is his first element.

As for the future Chinese elements in legendary movies, the above-mentioned industry insiders believe that from a more mature operation level, Wanda will have more communication with legends. "We said Chinese elements are in Hollywood The appearance of the film must be an organic combination. At present, it is an organic combination. Combination is there, organic is not organic.Just talk about it.

Zhou Liming agreed with this point, "The legend of Wanda's Chinese story may be more organic and authentic. ”


The acquisition is helpful to the export of Chinese culture

Wanda’s acquisition of Legend sounds like a matter of the capital market and has nothing to do with movie fans. But after so many years Movie fans are also gradually maturing and growing. "Everyone of us said that before watching movies, we watched the excitement. Some movie fans will pursue more things in this movie. After Wanda bought Legend, I think 99.9% of movie fans don’t. He felt that there was any change. He felt that the film was good-looking and ugly, and had nothing to do with whether it was Wanda, Legend, Universal, or Disney. According to the analysis of the above-mentioned industry insiders, it may be that more than ten thousand viewers will pay attention to the movie. "Without Wanda's intervention, what would he become, but for the vast majority of viewers, he would not care." This matter.


Domestic News Network reported that, before the acquisition, Legend invested in Zhang Yimou’s film "The Great Wall". Will the acquisition be announced on the "Great Wall" There is a change in the investment in distribution? The above-mentioned people in the industry think that it is still unknown. "The Great Wall" participates in various aspects. Wanda also has a strong publicity team of Wuzhou, but after Wanda bought the (legendary), no matter how much it has the right to speak. , For the publicity of the film itself, it is a bonus project.

The above-mentioned industry insiders believe that from the perspective of Wanda, whether it is the acquisition of Legend or the previous acquisition of AMC and Australia's second largest cinema chain company Hoyts, it is just a way to improve its industrial chain and lay out channels. "He has gone out now, there are channels, but what to put in, this is a problem. "The acquisition of Legend is to solve the problem of film production.

"After the acquisition of Legend, he integrated Chinese elements into the films after the legend more organically, or not just the films after the legend, he put The introduction of these legendary technologies, talents, and concepts into his own films will be of great help to exporting China's soft power and Chinese culture going global. "The above-mentioned industry insiders said.


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Label group:[Wanda] [Great Wall] [Wanda Television] [Wanda Movies] [Legendary Pictures] [Warcraft Box Office

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